The only partner with proprietary technology dedicated to driving car sales
RealZIP™
With 35 years of local retail experience, Goodway has always pioneered the most accurate way to target local customers. Goodway Group is different from other companies in that it’s the only digital custom audience platform to integrate cookie-level geo-targeting layered on top of traditional IP-based geo-targeting. Through its partnership and integration with Digital Element (the leader in online geo-targeting), Goodway Group is also the only digital custom audience platform operator to integrate Digital Element’s most advanced product, NetAcuity Edge.
Automotive Data Warehouse
Every impression Goodway Automotive has ever served is stored and categorized to fuel our knowledge of online automotive campaigns, and how to extract the very best performance out of each impression within your campaign.
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Verification
Goodway takes the integrity of its business so seriously that it verified itself before clients ever asked for it. In fact, it was the first custom audience platform to fully verify each of its campaigns, and that continues to this day.
