INTRODUCING
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Jay Friedman, partner and co-founder of Goodway 2.0, a digital and experiential partner company of Goodway Group. Goodway Group and Goodway 2.0 partner with both advertising agencies and advertisers to develop measurable and profitable promotional and CRM programs. An automotive marketing veteran, Friedman created and launched Goodway 2.0 in June, 2006, to provide digital and experientially driven promotional and CRM services primarily to regional automotive associations across the U.S. Since its inception, Goodway 2.0 has created and deployed cutting edge promotional and CRM marketing programs for clients in the automotive, retail, restaurant and health care categories, becoming a multi-million dollar company in its first year. Prior to launching Goodway 2.0, Friedman was with Young & Rubicam, a top ten global marketing firm. At Y&R Friedman managed the day-to-day operations of the Dallas, TX, field office, during which time the Dallas office achieved and maintained the highest client-driven ratings of any field office within the system. Previously, Friedman served as Marketing Director at The Park Place Dealership Group, a privately owned group of eight of the largest luxury automobile dealerships in the nation. Friedman is a graduate of the University of Wisconsin with degrees in Journalism and Spanish. He lives with his wife and two children in Plano, TX. |
