Goodway Group Picks Up the Speed for Automotive Display Advertisers with GoLive!
Jenkintown, PA – November 11, 2011 - Goodway Group, a digital media custom audience platform, recently launched GoLive!, a new display ad creative product driving better results for Tier II automotive advertisers by reducing the time it takes to get new incentives live by more than 75%.
Goodway developed GoLive! to contend with two common Tier II advertising issues. First, the speed-to-market for ads is strained by legal restrictions, requiring a 10-12 day wait before the ad is legally approved. GoLive! stocks hundreds of pre-legally approved components that are ready to GoLive! within 2 business days. Second, with automotive shoppers shopping throughout the month, GoLive! allows dealers to generate better results for each day they are live with a simple system to change the features and offers within the ad.
"GoLive! leverages modular, dynamic technology and a robust enterprise-level cloud network to minimize downtime and add instant scalability based on current traffic demands,” said Goodway Group COO Jay Friedman.
How GoLive! Works:
1. GoLive! stocks a library of every vehicle image, feature, and offer imaginable for each manufacturer. A Goodway Group campaign manager can log into the system and easily “plug and play” new incentives, features, photos, and more.
2. Each ad in the GoLive! system is legally pre-approved and the speed-to-market time is significantly reduced.
3. By eliminating the need to create hundreds of new advertisements from scratch each month, GoLive! allows for better performance to engage automotive shoppers.
“The complexity of the incentives systems at most manufacturers and the resulting need for multiple client approvals can easily complicate – and delay – a Tier II media plan,” said Friedman. “We know the internet users are shopping for a vehicle at all times during the months. The fact that several manufacturers are making GoLive! their default system for Tier II shows that clients value this increased time in market with key buying messages.”
For more information on GoLive!™, visit the Goodway Group website at www.goodwaygroup.com
About Goodway Group
Goodway’s Custom Audience Platform applies
best-in-class technology and intelligence to client campaigns. Goodway is
integrated with industry-leading partners such as Compete, Inc., Polk, Digital
Element, Collective, DoubleClick, and Adometry, and has also developed D2D™ and
GoLive! as proprietary technology to be a leader in online campaign
performance. Goodway’s local market
knowledge has brought real, measurable results to Fortune 500 companies
including nearly every automotive manufacturer, high-profile political
campaigns, and other burgeoning verticals such as healthcare, restaurants,
education, and dozens of others. Goodway Group is a third-generation,
family-owned company. Backed by more than 30 years of national and local retail
marketing, Goodway underwent a complete transformation in 2006 to bring its
expertise to the digital media and ad network space.
The company is headquartered in Jenkintown, PA, right outside of Philadelphia,
with offices and great talent also located in every region, and nearly every
major market in the U.S.
