Goodway Group Swings Votes for Political Advertisers with GoLive!
Jenkintown, PA – November 11, 2011 - Goodway Group, a digital custom audience platform, recently launched GoLive!, a new adverting solution delivering rapid creative response and exceptional results for political advertisers.
Change is the primary element of any political campaign. The need to frequently change campaign messaging in a rapid fashion is paramount. GoLive! offers political advertisers the fastest solution to changing their digital display ad messaging.
How GoLive! Works:
1. High impact creative is important in last cycle persuasion advertising. GoLive! stocks a library of every image relevant to an advertiser’s campaign. A Goodway Group campaign manager can log into the system and quickly change messaging.
2. The speed of GoLive! is the quickest way for political advertisers to respond to a breaking story or opportunity. For particularly contentious races, GoLive! is the fastest rapid response product on the market.
3. GoLive! greatly reduces the arduous campaign approval process. All ads are legally pre-approved to conform to federal election standards.
“Digital media campaigns are imperative to swaying votes in the upcoming election season,” said Goodway Group COO Jay Friedman. “GoLive! offers better efficiency and performance to our political clients, helping them mobilize voters, increase campaign donations, and win elections.”
For more information on GoLive!™, visit the Goodway Group website at www.goodwaygroup.com
About Goodway Group
Goodway’s Custom Audience Platform applies
best-in-class technology and intelligence to client campaigns. Goodway is
integrated with industry-leading partners such as Compete, Inc., Polk, Digital
Element, Collective, DoubleClick, and Adometry, and has also developed D2D™ and
GoLive!
as proprietary technology to be a leader in online
campaign performance. Goodway’s local
market knowledge has brought real, measurable results to Fortune 500 companies
including nearly every automotive manufacturer, high-profile political
campaigns, and other burgeoning verticals such as healthcare, restaurants,
education, and dozens of others. Goodway Group is a third-generation,
family-owned company. Backed by more than 30 years of national and local retail
marketing, Goodway underwent a complete transformation in 2006 to bring its
expertise to the digital media and ad network space.
The company is headquartered in Jenkintown, PA, right outside of Philadelphia,
with offices and great talent also located in every region, and nearly every
major market in the U.S.
