Goodway Group Appoints Rich Powell Vice President, Northeast Region Sales
Jenkintown, PA - July 7, 2011 – Goodway Group, a leader in the digital media space, today introduced Rich Powell as Vice President of Northeast Region Sales. Rich will oversee the growth of the Northeast region sales team and is responsible for establishing and executing territory strategy, promote Goodway brands and services, and managing the East Coast sales team spanning Maine to Virginia.
Rich joins Goodway Group from Brand Affinity Technologies (BAT) where he was Director of National Sales. Prior to BAT, Rich served as Director of Strategic Sales for Tremor Media. He has also held positions at Microsoft/MSN, Yahoo, Geocities, and Softbank Interactive.
“Rich has a robust background in the digital media space and a deep history in marketing and sales,” said Dan Mauch, Goodway Group’s Senior Vice President. “We are excited to see Rich lead the Northeast region expansion for Goodway.”
About Goodway Group
Goodway Group is
a third-generation, family-owned company . Backed by more than 30 years of national
and local retail marketing,
Goodway underwent a complete transformation in 2006 to bring its expertise to
the digital media and ad network space. Since then, Goodway has created an
on-demand display inventory infrastructure for agencies that now gives them the
ability to digitally target the right audience on the right sites at the right
time. Goodway’s local market knowledge has brought real, measurable results to
Fortune 500 companies including nearly every automotive manufacturer,
high-profile political campaigns, and other burgeoning verticals such as
healthcare, restaurants, education, and dozens of others.
The company is headquartered in Jenkintown, PA, right outside of Philadelphia,
with offices and great talent also located in every region, and nearly every
major market in the U.S.
