Embrace Digital Advertising's Measurement and Technology

iStock_000056042348_FullDid your target consumers see the ad? Absorb it? Did it stick? Did it resonate? Measuring digital’s viewability and detecting ad fraud, it’s complicated. Sometimes, doing so can leave marketers feeling frustrated, focused on the messiness, the imperfect answers. Yet Goodway Group’s COO Jay Friedman explains why marketers should accept this complexity and focus on results instead—all that digital advertising can do today to measure success and effectiveness—in this AdExchanger article Marketers: Embrace Today’s Consumer Complexity and Technology.