Buyers or sellers? In any market economy, who wins out shifts with economic ups and downs. The digital advertising market is no exception. And today, sellers—that is, publishers—are winning, especially as we’re learning there’s a finite source of quality, viewable inventory available in the open exchange. Now publishers have a great opportunity to re-engineer their inventory to exploit the massive demand out there for quality placements. But how? Read Goodway Group COO Jay Friedman’s ideas in the AdExchanger article It’s a Seller’s Market.