Tying Ad Spend to Foot Traffic

Learn how Goodway Group helped one quick-service restaurant (QSR) chain drive more in-store visitors with the right data and strategies.

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Key Outcomes

Our digital partnership with Foursquare provided the data we needed to develop smart strategies that drove traffic while reducing costs.

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72%

of Display campaigns had a CPV of $0.02 or less

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44%

of in-store visits were driven by our Display campaigns

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20%

video lift for promos running all three channels​

  • challenge icon mountain
    Challenge

    Bernstein-Rein approached us with a QSR chain who was looking for affordable digital strategies that could drive more customers to visit their physical locations.

    Armed with a limited budget and a big need to drive traffic, we set out to answer the question: “What were the digital channels and promos needed to bring the most customers through your doors?”

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    Strategy

    To answer this, we collected Foursquare foot traffic data over three months. As we tested various promotions, we closely measured their effectiveness by keeping an eye on metrics like: cost per visit by channel and geo, impressions to visits, and visits by promo.

    With the right data in hand, we uncovered which digital marketing strategies delivered the biggest payoff.

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    Results

    Crunching the numbers, we found that display was the clear winner in driving more in-store visitors while keeping costs low for Bernstein-Rein’s QSR chain. But the insights didn’t stop there.

    We identified that video messaging was more effective than display or audio for promotions that didn’t have a specific or seasonal menu item. And when it came to promoting items on the QSR chain’s app, video consistently came out on top.

  • Working with our partners at Goodway Group, we were able to gain insight into the strongest performing tactics as well as promotion level performance insights.

    Paula Linter Headshot
    Paula LinterVP, Experience Planning Director, Bernstein-Rein

    Get more store traffic from your digital ads with Goodway Group.

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