Harness the Power of Data

Custom audience segmentation and targeting strategy generated a lift of 16.8% in user submissions.

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  • challenge icon mountain
    Challenge

    Our client, a top-rated consumer review site, wanted to increase review submissions. After executing a needs assessment, Goodway identified advanced audience segmentation and targeting as the highest-leverage mechanism to achieve the client’s desired outcomes.

  • icon strategy target
    Strategy

    Goodway conducted an in-depth analysis to determine underlying audience characteristics that correlated with submissions. By combining third-party data feeds with key first-party data points, our team identified an ideal customer profile that led to result-yielding audience targeting strategies for paid media activation.

  • icon success modem wifi signals
    Success

    By leveraging a hyperfocused audience data strategy, the client received actionable insights about its highest-value customer base and maximized the effectiveness of its paid media efforts. Refining our client’s audience design strategy and integrating customer insights generated a 16.8% increase in review submissions.

  • For us, understanding our clients' customers is everything. Rather than relying on gut feel, we believe in enriching marketers’ first-party data to identify the key traits that make their customers tick. This approach serves to anchor all of the buying strategies that we leverage to drive meaningful business results for our clients.

    Huanlei Ni
    Huanlei NiSVP, Product, Marketing Data

    Results

    icon computer increase

    16.8%

    Lift in Review Submissions

    AudienceStrategy

    50K+

    Audience Segments Analyzed

    Want to harness the power of data to reach the right audience?

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