Connecting CPG Brands With Consumers

Within the consumer-packaged goods world there is immense growth opportunity – and immense competition. CPG brands need the right media partner to help them differentiate and dominate in a crowded market.

People-Based Marketing

Crack the Code for Shaping Consumer Behavior

CPG marketing moves fast, and it takes a strong marketing strategy to stand out, gain market share and shape consumer behavior. That’s why it’s crucial to have an agency partner to help you differentiate and dominate in cluttered categories. And your media partner needs to have a deep understanding of the commerce marketing and retail media landscape to achieve growth at scale. Goodway Group is a full-service media partner for CPG brands searching for omnichannel excellence. Our ecosystem is built for a total commerce experience, from media strategy and planning to execution and measurement.

CPG Media Solutions

Our Brands Get Results

What does it look like when Goodway Group’s ad tech and expert digital marketers execute innovative media strategies for CPG brands?

  • Data-Driven CPG Marketing at Scale

    We understand the challenges CPG marketers face, and we work with brands to scale your marketing across the funnel to achieve greater revenue.

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    Award Winning Retail Media Solutions

    Goodway helps brands strategize the best retail media to execute and measure performance to give your brand the best ROI across the funnel.

  • Industry-leading Media Measurement

    Connect your sales from any channel to the media that brought the consumer to purchase using Goodway Group's proprietary, award-winning measurement tech stack used by the leading retailers and consumer brands.

  • Consumer goods brands and their agencies turn to us to build their audiences, manage their digital media, and measure the impact.

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    Full Suite of Services

    Driving Revenue for CPG Brands through Advanced Online Advertising

    Available Media Channels
    • Audio
    • Cross-device display and video
    • Search
    • Social
    • Retail Media Networks
    • Connected TV
    • Influencer Marketing
    • DOOH
    • And more
    Additional Services
    • Creative production, including translation to Spanish
    • Audience insights and measurement solutions
    • Self-service access to The Trade Desk
    • Digital transformation support
    • Dedicated account strategists and access to Centers of Excellence
    • Closed-loop sales measurement
    • Retail Media Network building expertise

    Unbiased Content Resources

    Our knowledge is here for you to leverage in your marketing teams. Read through our resources curated for consumer brands.

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    How Growing Retail Media Networks Impact Brands

    What impact will growing retail media networks have on brands selling online? Find out the advertising implications and what brands do now.

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    Case Study
    Proof That Omnichannel Marketing Works

    Omnichannel campaign for new product launch leads to significant YOY sales growth for Foster Farms.

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    Case Study
    CPG Brand Breaks Into Snacking Category

    New product launch supported with audience-first, cross-channel campaign strategy demonstrates 43% sales growth.

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    How does Goodway connect your brand to your consumers?

    People Based Marketing Solutions