Connecting people-based marketing to product-driven brands
Consumer goods brands need a guide to navigate successfully through the digital frontier. The cookieless future and shattered customer journey make audience targeting and advertising more challenging.
Connecting brands to consumers
The modern CPG marketing team needs the right ad tech with agile marketing execution to build the brand in a fragmented customer journey. With our award winning ad tech, marketers can locate and target the ideal customers across the internet with the right advertising message at the right time.
Our Brands Get Results
What does it look like when Goodway Group’s ad tech and expert digital marketers execute innovative media strategies for consumer brands?
13X
Lift
Baby nutritional CPG brand partners with Goodway for cross-media audience targeting across the funnel in the Amazon data cleanroom for incredible results! Over half of all customers who made a purchase were reached by both display ads and Sponsored Product ads.
19:1 ROAS
Fitness apparel brand tapped Goodway to expand advertising beyond search and social to increase programmatic placement for high ROI brand awareness. The campaign outperformed sales projections by 388%. Read the full story.
Powerful Results for Fitness Apparel Brand
43% Growth
How did our CPG client, Kodiak Cakes, enter a new market with a huge customer awareness campaign to drive new sales? Kodiak Cakes Dominates New Product Category
Unbiased Content Resources
Find your next customer
With 90+ years in marketing innovation, Goodway Group is connecting consumer brands to the people-based marketing approach for digital media. We can help your brand find, target, and convert your next customers while measuring the marketing impact across your customer’s journey. Goodway Group has been an award-winning leader in programmatic advertising for CPG brands in competitive categories with success in audience targeting solutions and advanced attribution analytics to show the full funnel impact of every ad dollar.
