Connecting people-based marketing to product-driven brands

Consumer goods brands need a guide to navigate successfully through the digital frontier. The cookieless future and shattered customer journey make audience targeting and advertising more challenging.

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People-Based Marketing

Connecting brands to consumers

The modern CPG marketing team needs the right ad tech with agile marketing execution to build the brand in a fragmented customer journey. With our award winning ad tech, marketers can locate and target the ideal customers across the internet with the right advertising message at the right time.

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Our Brands Get Results

What does it look like when Goodway Group’s ad tech and expert digital marketers execute innovative media strategies for consumer brands?

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13X
Lift

Baby nutritional CPG brand partners with Goodway for cross-media audience targeting across the funnel in the Amazon data cleanroom for incredible results! Over half of all customers who made a purchase were reached by both display ads and Sponsored Product ads.

Amazon Advertising Case Study

19:1 ROAS

Fitness apparel brand tapped Goodway to expand advertising beyond search and social to increase programmatic placement for high ROI brand awareness. The campaign outperformed sales projections by 388%. Read the full story.
Powerful Results for Fitness Apparel Brand

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43% Growth

How did our CPG client, Kodiak Cakes, enter a new market with a huge customer awareness campaign to drive new sales? Kodiak Cakes Dominates New Product Category

Unbiased Content Resources

We’ve been around the block in our 90+ years of helping brands. Our knowledge is here for you to leverage in your marketing teams. Read through our resources curated for consumer brands.

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Identity
Cookieless Guide

Google announced plans to phase out third-party cookies by 2022. Learn how you can prepare.

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Blog
Why Contextual Targeting Is Back in Vogue

Get interesting research plus 5 reasons why contextual targeting is back in the limelight as a solid cookieless advertising alternative.

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White Paper
Ecommerce Advertising Playbook

Discover how to build a stronger ecommerce presence and turn more online browsers into buyers.

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Find your next customer

With 90+ years in marketing innovation, Goodway Group is connecting consumer brands to the people-based marketing approach for digital media. We can help your brand find, target, and convert your next customers while measuring the marketing impact across your customer’s journey. Goodway Group has been an award-winning leader in programmatic advertising for CPG brands in competitive categories with success in audience targeting solutions and advanced attribution analytics to show the full funnel impact of every ad dollar.

Consumer goods brands and their agencies turn to us to build their audiences, manage their digital media, and measure the impact.

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How does Goodway connect your brand to your consumers?

People Based Marketing Solutions