What Is DDL?

Direct Dealer Link® (DDL) is personalized advertising technology we developed for select automotive advertising campaigns to drive prospects to local automotive dealer websites.

man looking at mobile phone

How Does DDL Work?

  • A user clicks on an automotive banner.
  • DDL recognizes a user’s IP zip code, matches it against a database and determines the most appropriate dealer for that user.
  • DDL prepopulates the user’s IP zip code and dealer within the automotive banner.
  • When a user clicks on the automotive banner’s call-to-action button, DDL helps eliminate user drop-off by sending users directly to their closest dealer’s inventory page for the model advertised, all in a single click!
DDL - Woman looking at computer

Contact us today to learn more about this and other automotive performance solutions we can provide your brand.

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