What Is D2D?
Direct2Dealer® (D2D) is technology we created to use on the majority of our automotive advertising campaigns to drive prospects to dealer sites.
How Does D2D Work?
- When an automotive banner ad is served, D2D works in the background to recognize a user’s IP zip code and match it against a database to determine the most appropriate dealer for the user.
- D2D then prepopulates the user’s IP zip code and dealer within the banner.
- When the user clicks on the automotive banner’s call-to-action button, D2D sends them to their local dealer’s model inventory webpage – all in a single click!
What Are D2D Benefits?
- Creates more personalized advertising plus a frictionless customer experience
- Drives prospects to local automotive dealer websites
- Reduces user drop-off, takes a prospect to their desired destination in one click (instead of the typical seven clicks!)