Webinars & Events
Whether it’s in person or online, we’re excited to see you at one of our upcoming events!
What’s Happening Next
Scroll down to check out our webinars, see where we’ll be next or to learn more about some past events.
Tuesday, April 23rd at 1 PM ET
The Programmatic Profit Breakthrough: Outsmart Ad Fraud, Outsmart the Competition
Gain an unfair advantage: In this webinar, join Goodway Group CEO Jay Friedman and Chief Media Officer Stephani Estes to learn proven strategies to outwit ad fraudsters, outmaneuver the competition and develop programmatic excellence as a capability to gain a decisive edge in the market.
On-Demand
Leveraging B2B Social Marketing for Growth: Key Strategies and Insights
Watch this roundtable with social media experts and LinkedIn to learn how to build a strong B2B social media presence, content mastery tips for B2B social media marketing and more.
On-Demand
How To Future-Proof Your Agency for Long-Term Growth: An Agency Roundtable
In this panel, learn practical tips and strategies you can use to future-proof your company, get an edge over larger agencies, and strengthen your client relationships for long-term growth.
On-Demand
Advance Your Multichannel Strategy With Retail Media Networks
Watch Goodway Group CEO Jay Friedman and retail media industry experts in this engaging, conversational webinar where they unveil the undeniable value of retail media networks in today’s multichannel digital media landscape.
On-Demand
Building a Privacy-by-Design Future
With Google phasing out cookies next year and data privacy regulations tightening globally, marketers are more concerned than ever with how to maintain audience targeting and measurement in a privacy-by-design world.
Everyone knows the threats that are coming. Tune in to learn how to prepare for them with practical strategies and tips that leverage the latest in technological innovations.
On-Demand
Defend Your 2024 Budget With Data-Driven Decisions
How do you set up your marketing budget and strategy to align with C-suite business goals?
If you want to start out 2024 strong with the right framework, data and analytics in place to defend your budget and achieve tangible results, this webinar is for you.
April 15-17
Modern Retail Summit
We will be attending Modern Retail Summit in New Orleans, LA.
April 18
Pavilion CMO Summit
We will be attending Pavilion CMO Summit in New York, NY.
May 16
Global Marketer Conference
We will be attending Global Marketer Conference in Toronto, CA.
May 20-22
Financial Brand Forum
We will be attending Financial Brand Forum in Las Vegas, NV.
Past Webinars & Video Highlights
How Marketing Adds Value During Recession Uncertainty
As you’re probably already aware, it’s likely that we’re headed into another recession…and fast. It’s natural to feel overwhelmed by the uncertainty of what’s to come, but Goodway Group’s experts have the insights to help you determine your next steps.
Preparing For a Cookieless Future: Now What?
While Google granted a reprieve of a few years, pushing back the planned phase out of cookies to 2024, data privacy and the changing digital ecosystem remain top of mind for brands. Get relevant insight into why this change is an opportunity, not an obstacle.
Digital Evolution of QSR
Our Adam Herman, MBA, spoke at MediaPost’s Brand Insider Summit QSR, where he discussed the digital evolution of quick-service restaurants and how to succeed in the age of personalization and changing consumer behaviors.
The Future of Work: Building the Modern Marketing Team
Since March 2020, many companies shifted from full-time in-office work to permanent hybrid or fully remote, but this change also comes with its challenges. Operating in an increasingly digital world means that CMOs need to reevaluate how they staff their teams, what tools they use and find new and innovative ways to collaborate. What can leaders do to prepare for uncertainty and keep their teams agile?
