August 18, 2P EST
Goodway Webinar – How Marketing Adds Value to Brands During Recession Uncertainty
It’s no secret that we might be headed into another recession. With record inflation numbers and a general uncertainty of what lies ahead for the economy, it’s natural for brands to feel the need to pull back or cut their marketing and advertising budgets in favor of taking the safe route. Although marketing budget cuts might seem like the safe route, it may not be the best option.
Hosted by Adam Herman
SVP, Business Development & Strategy
Goodway Group will be speaking live at SHSMD @ 10:20 -11:20AM EST
How Healthcare Brands Use Digital and AI Learning to Deliver Patient Growth Strategies
Join David Kertesz, Director of Healthcare Strategy and Business Development at Goodway Group and Andrew Quinn Director of Interactive Marketing at RWJ Barnabas Health as they unpack the complexities of this AI-driven campaign from segmentation and personalization to advanced bidding strategies to deliver optimal results.
While Google granted a reprieve of 2 years, pushing back the planned phase out of cookies to 2023, data privacy and the changing digital ecosystem remain top of mind for brands. Get relevant insight into why this change is an opportunity, not an obstacle.
Harness the Power of Data to Create Custom Audience Segmentation
Interested in ways to better use data to uncover and reach your ideal customer profile? Goodway Group walks you through how to analyze your data to pull out insights and which sources can help produce the results you need to drive your business forward.
Digital Evolution of QSR
Our Adam Herman, MBA spoke at MediaPost’s Brand Insider Summit QSR this week, where he discussed the digital evolution of quick-service restaurants and how to succeed in the age of personalization and changing consumer behaviors.
Lessons Learned from the Facebook Boycott
We hosted a live Q&A webinar, featuring digital media experts from across Goodway Group. They shared what they learned from the Facebook boycott, as well as recent research on how media consumption habits have shifted in the wake of current global events.
The Future of Work: Building the Modern Marketing Team
Since March 2020, many companies shifted from full-time in-office work to permanent hybrid or fully remote, but this change also comes with its challenges. Operating in an increasingly digital world means that CMOs need to reevaluate how they staff their teams, what tools they use and find new and innovative ways to collaborate. What can leaders do to prepare for uncertainty and keep their teams agile?
Remote Work Works
Remote work isn’t new to Goodway. We’ve got a thriving, fully remote culture, and have for 15 years — which is why we’re here to help. Whether you find yourself making more shifts because of COVID-19 or wanting to explore more flexibility with your team, we’re proud to offer up our best tips in this webinar.