Goodway Group’s recent viewablity research found when users are shown ads measured as viewable, they have an 8-9 percent higher conversion rate than those served ads not deemed viewable. So viewed impressions, good. Served impressions, bad. But how do you ensure your digital media buys are indeed viewable and performing most effectively? This article will explain how to take action. Also, check out Goodway Group’s viewability white paper to learn about our other findings regarding viewability’s true impact on campaign performance.