Advanced TV is shaking up how we buy TV advertising today, making the TV landscape more complex and difficult to navigate. But that’s a good thing for marketers due to the benefits it offers: greater flexibility; robust data; and better measurement and reporting that can lead to deeper insights and improved results. In this Huffington Post article, Goodway Group’s COO, Jay Friedman, explains advanced TV and why it holds such promise. Note: This same byline also appeared on Advertising Week’s AW360 blog today.