6 Ways Ad Agencies Are Falling Short

In this iMedia Connection article, Jay Friedman, COO of Goodway Group, explains six areas where agencies have room to improve. His suggestions include how to handle high turnover, results measurement,  valuing work, client communication, partnering and outsourcing, and better planning and strategy. But taking his advice doesn’t involve a complete agency-model overhaul, just a few tweaks, so you can better control the client relationship, retain employees, enjoy greater profitability, and build a more complete and successful agency.