Ad Buyers And Sellers: Unite And Share More Bid Data

Today, Goodway Group COO, Jay Friedman, contributed to AdExchanger’s Data-Driven Thinking column and said ad buyers and sellers should stop fighting, and start working together. He thinks if both sides strive to become more educated, focus on win-win behavior, and increase data sharing, these efforts would encourage the flow of additional dollars into programmatic and help secure a profitable future for both sides.