The Ad Industry Needs an ‘Amnesty Day’ to Come Clean and Move Forward

In his AdExchanger Data-Driven Thinking article, our COO Jay Friedman explains how he feels the digital media industry and marketers can truly advance: They must accept programmatic is not cheap and also agree to an amnesty day, where the industry can agree to full transparency moving forward if marketers can forgive the past and let go of the notions of cheap CPMs, CPAs and agency fees; accurate last-click attribution; and scale.