Some Ad Tech Vets Have Doubts about Havas’ New Transparency Platform

Havas has just launched Client Trading Solution, a platform which supposedly offers advertisers full transparency into their ad spending and real-time performance. Transparency is a hot-button issue in ad tech these days, but will this new platform ultimately matter? In this Martech Today article, Goodway Group COO, Jay Friedman, said he doesn’t believe it will make a difference. Why? Though he doesn’t advocate for 70% margins, he does think the ad tech industry should be less concerned about transparency and more about offering better business results.