What Can the Last 10 Years In Ad Tech Tell Us About The Next 10?

Jay Friedman, COO of Goodway Group, just hit a new milestone: 10 years working in the ad-tech industry. What has it taught him? In this AdExchanger “Data-Driven Thinking” article, he explains the lessons he’s learned over the last decade and how he feels they will shape the next 10 years to come.