The years 1948 and 2016 have a thing in common: history repeated itself. Back in 1948, the Chicago Daily Tribune incorrectly predicted Dewey for the presidential win over Truman. Then this year, a number of outlets incorrectly predicted a Clinton presidential victory over Trump. How could all of these election projections and predictions have been so wrong? Goodway Group COO Jay Friedman as well as other leading marketers blame flawed and outdated polling practices.