As the Facebook-Google Duopoly Fragments, Agencies Win

Could Google’s and Facebook’s duopoly soon be coming to an end? With the rise of Amazon among others now emerging and competing for digital advertising dollars, the digital media industry continues to fragment and grow in complexity. So this soon could be the case. But in his recent AdExchanger “Data-Driven Thinking” column, Goodway Group COO Jay Friedman shares how agencies can see these recent developments as opportunities and how they can take control and benefit.