How to Find a Social Platform for Every Marketer

With such a wide variety of social media platforms, apps and communication channels now available, how should marketers allocate their budget most effectively for a solid social media strategy? Goodway Group COO Jay Friedman suggests narrowing your choices and going with only those that best match your needs and campaign goals, whether that means going with the popular household names, such as Facebook or Twitter, or the more obscure smaller networks that only cater to a niche audience.