GDPR May Hand an Advertising Opportunity to Two Unexpected Players

This Business Insider article about how General Data Protection Regulation (GDPR) could boost Target and Walmart because they have direct data relationships with consumers also includes the following quote from our Director of Enterprise Partnerships Amanda Martin: “The strategy behind targeted campaigns will adjust in the short term until the industry sees how this new regulation is enforced, but the largest impact will be on the scale of third-party data due to the new requirement of explicit consent.”