Get Skilled or Get Done

When MKTGinsight set out to discover what CMOs need to lead a digital transformation in marketing and across the broader organization, they interviewed industry insiders, among them, Goodway Group COO Jay Friedman. Jay suggested CMOs define clear KPIs with the CEO/board and build brilliant functioning teams to get expertise in every area of marketing, not just digital. He also said gaining the ability to “map,” being able to take disparate concepts from all teams and then put them together in such a way to see the big picture is essential.