In tech industry companies, the women-to-men employee ratio can often be out of balance. But Goodway Group is far from the norm, having a gender breakdown of 75% women to 25% men. Asked why this is, Goodway Group COO Jay Friedman believes its Goodway’s unique corporate structure (talented employees can work remotely, whether in big ad tech hub cities or small towns nationwide), flexible work-life integration, and family-based values that help women thrive.