Goodway Group decided to confront ad fraud head-on. It looked at 2016 data for 22 concerning supply vendors, and then completely dropped 13 exchanges from its campaigns. Taking action reaped great rewards: Goodway found its campaigns’ fraud levels fell to less than 1% (industry average is 8.3% per Integral Ad Science) and a 16% improvement in conversion rate and 5% improvement in viewability, all for only a 4% price increase. Goodway will discuss its anti-fraud initiative as well as its study’s full findings during a webinar scheduled for July 7, 2016, at 1 p.m. (EDT).