Goodway Group Projects 15% To 20% Increase For Display Ads by 2018

Programmatic media firm Goodway Group revealed this prediction among other programmatic pricing projections in its just-released 2017 programmatic pricing forecast, which is based on the analysis of billions of bids and weekly median media prices in the United States from September 2015 through September 2016. The guidebook reveals why programmatic media pricing is increasing and shares the latest up-and-coming digital media industry trends to watch.