Goodway Group updated its ad tech guide, 30 Days to Paid Digital Media Expertise, and new marketers and veterans alike will find the latest edition helpful in navigating the complex, ever-changing digital advertising landscape. Bolstered with new branding plus a new layout and content structure, the book deftly explains current industry trends and how they work, everything from mobile geo-targeting and cross-device to private marketplaces, pricing trends analysis, and innovative campaign measurement technologies.