In his AdExchanger Data-Driven Thinking column byline, Jay shares how leveraging data and bidding smarter can help buyers deliver more value in a soon-to-be first-price, post-General Data Protection Regulation (GDPR) world.
In his AdExchanger Data-Driven Thinking column byline, Jay shares how leveraging data and bidding smarter can help buyers deliver more value in a soon-to-be first-price, post-General Data Protection Regulation (GDPR) world.