Goodway Adds Industry-First Features to Its RealValue® Advertising Platform

With two new industry-first algorithms incorporated into our RealValue Advertising Platform, we now have improved average campaign lift to 26 percent over a control. The first is a dimensional bidding algorithm, which handles our supply path optimization so campaigns can consider two variables during the bidding process to get the best combination of site, exchange price and performance. The second is a predictive performance modeling algorithm that will allow regional advertisers to predict the best price and performance elements for local campaigns right from the start, without the need for any campaign data. In addition to these new features, what makes our RealValue Advertising Platform better is that we take into account every ad a consumer sees for optimization, which isn’t the industry norm, and we also have the full gamut of pre- and post-bid technology to support campaign performance from start to finish.