Goodway Group Renews Commitment to Transparency with TAG IQG Recertification

With the industry’s efforts to fight fraud and improve transparency gaining overwhelming momentum, the first question your advertisers are likely to ask is, “Are my campaigns protected?” It’s a fair question for most, but not one our partners lose sleep over. That’s because the Trustworthy Accountability Group (TAG) just released its 2018 list of Inventory Quality Guidelines (IQG)-certified companies, and Goodway Group is among the recipients for the third year in a row!

What is TAG?

For those who aren’t familiar, TAG is a global certification program dedicated to fighting fraud, combating malware, preventing Internet piracy, and promoting transparency in the digital advertising supply chain. TAG’s certification program gives consumers and advertisers peace of mind that they can trust the sites, publishers and vendors they’re working with. In total, 80 companies have earned 115 seals across TAG’s four programs — Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guidelines Certified.

What does it take to get TAG IQG-certified?

TAG IQG certification requires a rigorous verification process that demonstrates a company’s commitment to quality advertising and increasing transparency in the ecosystem. Among the steps needed to receive approval, companies must comply with a proprietary background check and review process with Dun & Bradstreet. TAG awards an IQG-certified seal to those who meet its stringent standards and brand safety measures. The seal for TAG IQG has become the gold standard for companies who want to raise accountability in today’s digital landscape.

Why does it matter?

Our certification helps buyers know they can confidently purchase advertising through sellers they can trust because our methods continue to get results even as fraudsters get more sophisticated. And by being TAG IQG-certified, Goodway Group proves it’s committed to being clear with clients and only working with other legitimate, vetted companies within the industry. We’re dedicated to driving the digital media industry forward by leading the way when it comes to transparency and brand safety for our partners. Ensure your advertisers are protected too.