LiveRamp Launches IdentityLink for Television to Transform World’s Largest Marketing Medium

Amanda Martin, our director of enterprise partnerships, was quoted in LiveRamp’s recent press release about launching IdentityLink for TV: “Television is no longer just television — it’s simply not enough to reach consumers through traditional linear TV since the living room is now any device,” said Amanda Martin, Director Enterprise Partnerships, Goodway Group. “In today’s world, creating a relevant and seamless consumer experience across channels is critical, and we’re thrilled that LiveRamp is bringing IdentityLink to TV to further improve targeting and the user experience.”