LiveRamp Partners with Goodway Group, Activating People-Based Marketing

We have partnered with LiveRamp, the leading provider of omnichannel identity resolution, so we can connect first-, second- and third-party data  to enhance our targeting capabilities and better understand customers to provide a more seamless experience along the purchase path. Ashton Gary, our director of enterprise partnerships, said, “The advanced identity resolution capabilities provided by LiveRamp enable us to more precisely target the right audience with a level of accuracy that was simply not possible before. We’re able to target down to a much more granular level, and send relevant messages that resonate with consumers.”