Make Your Digital Media Job ‘Automation-Proof’

How can you add value to a programmatic team and best protect your digital media job from automation? Read voraciously about diverse topics to exercise your brain and develop the higher thinking skills and strategic insights needed to grow beyond your college education to meet real-world problems and client needs, so says Goodway Group COO Jay Friedman in his recent AdExchanger “Data-Driven Thinking” column.