Programmatic display ad prices tipped to surge 20% by 2018

The Drum ran an article sharing key insights from Goodway Group’s recent programmatic pricing study. Due to a rapidly changing market, publishers’ continued adoption of header bidding, a shift to more dynamic pricing models, and improved price-discovery software as well as other factors, display ad prices are increasing. Here, Jay Friedman, COO of Goodway Group, shares his thoughts and opinions on this hot topic.