How Programmatic Firms Deal with Complex Pharmaceutical Laws

The pharma industry is heavily regulated, which makes it tough for pharma marketers to effectively target relevant audiences while staying compliant with the law. How should they do it ethically and responsibly? Goodway Group COO Jay Friedman said, “In anything that is highly regulated, it’s just important to draw clear boundaries around what is OK and not OK. Once that is done, automating within those is easy.”