Programmatic Icon: The Trade Desk Playbook for Growing a Thriving Ad Tech Business

The Trade Desk is beating the odds in ad tech. While many ad tech businesses now are struggling and losing ground, The Trade Desk only keeps on growing and keeps on winning with its strong focus on agencies, buyside techniques and a global omnichannel strategy. In this Digiday article, Jay Friedman, COO of Goodway Group, shares his experience with The Trade Desk’s “agency first” approach and has nothing but praise, saying the demand-side platform (DSP) is easy to work with, offers great service, and is always willing to take action, such as building  out new products or features.