How Programmatic Will Change TV Measurement

Programmatic TV advertisers are looking for more: more detailed viewership metrics than the demographic info Nielsen provides and more tools with rich, in-depth measurement solutions. In this Digiday article, Sarah Scherer, our media product manager, said with set-top box data, advertisers can now reach viewers at the household level and gain more info than ever before, like what networks ran their brands’ ads and how many people within a target audience may have seen those ads plus the impression delivery by date or geography.