Transparency has always been a hot-button issue in the digital media industry, particularly on the buy side, but now it’s one on the sell side as well. For instance, are supply-side platforms (SSPs) being clear with advertisers about the true cost of publishers’ inventory? Are the bid prices on the open exchange inflated with hidden costs? How much of an ad’s sale price goes back to a publisher? Jay Friedman, COO of Goodway Group, weighs in on the matter in this recent Digiday article.