Setting It Straight: The Unintended Consequences of the FCC ISP Ruling

The FCC recently ruled that ISPs must get opt-in permission from their customers to collect meaningful data. How will this ruling affect marketers, publishers, and consumers? What unintended consequences will it cause? For now, that remains unclear. However, in this article, Jay Friedman, COO of Goodway Group, discusses how marketers can best prepare for a variety of potential outcomes.