Showing Real Ads to Fake People Zaps Digital Marketing

When optimizing a digital media campaign, automakers find it tempting to chase too-good-to-be-true performance metrics. But Goodway president David Wolk says this may increase your risk for ad fraud, which could potentially eat up 20% or more of your budget in no time at all. To avoid this, he suggests digging deeper into the campaign data so you can better protect any remaining marketing budget and spend it wisely.