Should the US Government Intervene to Solve Digital’s Fraud Problem?

Should we legislate digital fraud? Yes. No. Maybe? Jay Friedman, COO of Goodway Group, examines all sides of this complex issue and gives his take in this AdExchanger article. He also shares his ideas on how we can work together to cut 50% of the fraud in our ecosystem ourselves, with just 5% more effort on all of our parts.