The Value of Recognizing Programmatic in the Advertising Industry

The advertising industry has recently undergone a huge growth spurt: With the rise of programmatic, we can get the right creative in front of the right audience at the right time like never before. Campaigns succeed, campaigns fail, and now we know. That’s because today we can measure results; we can measure everything. In this article, Goodway Group’s Brody O’Harran, EVP of Sales, explains why blending technology and creative not only makes advertising more effective but makes our industry continue to innovate and evolve.