Verizon, Yahoo! Could Reshape the Advertising Industry

In MediaPost’s recent article, Jay Friedman, COO of Goodway Group, said Verizon’s Yahoo! acquisition offers a balance of power and the best outcome for the advertising industry: With Verizon-AOL-Yahoo!’s newly combined reach, the company will rival Google and Facebook, but with even more owned & operated inventory. If the telecom giant builds out self-serve advertising tools and keeps an open ecosystem, he feels it could stay quite competitive, giving marketers a third platform to consider in the future.