Viewability Has Much More Gray Area Than You Realize [Study]

Our viewability white paper and research study are highlighted in this Click Z article that also includes our COO Jay Friedman’s commentary, where he says just because an ad registers as viewable doesn’t mean someone actually viewed it. “The ad can be front and center on your screen, but if you’re not paying attention and working in Gmail, it’s not viewable to your eyes. Not all vendors take that into consideration,” says Friedman. “It’s not that 100 percent viewability is bad. It’s that the sites that appear to give you the best viewability are not necessarily the sites that help you convert the most.”