What’s Programmatic Costing You?

Goodway Group released its “What’s Programmatic Costing You?: An Insider’s Guide to Understanding the Rising Costs of Programmatic Advertising” this week and in it advises you should adjust your expectations: programmatic pricing is going up and could increase sharply in 2017. The Drum interviewed Jay Friedman, Goodway Group COO, to get his opinions on this increase as well as his perspective on the digital media industry trends and challenges that lie ahead.