In his AdExchanger Data-Driven Thinking byline, our COO Jay Friedman encourages marketers and agencies to first focus on extracting the greatest amount of value from existing media plans before focusing on what’s new and on the horizon.
In his AdExchanger Data-Driven Thinking byline, our COO Jay Friedman encourages marketers and agencies to first focus on extracting the greatest amount of value from existing media plans before focusing on what’s new and on the horizon.