WILTW – 5/17/2013

Here’s what I learned this week: https://www.mediapost.com/publications/article/200101/mobile-based-buyers-zero-in-on-purchase-data-ad-t.html?edition=59856#axzz2TC2zIaOv – And herein lies the challenge for location-based or personalized marketing – Scale and inventory come at a high price. https://www.mediabizbloggers.com/ksl-media/Programmatic-Media-and-the-Future-of-Media-Buying—Robert-Brill–Steven-Kaufman-KSL-Media.html – “In the future, supply sources will be connected TV inventory, TV impressions, and aggregators of digital OOH inventory…” Agreed. https://www.clickz.com/clickz/news/2267433/roadside-ads-to-be-part-of-integrated-campaigns– Roadside advertising is going green. To help pay for litter removal state highway departments are allowing more advertising. https://www.adexchanger.com/social-media/advertisers-face-some-creative-hurdles-with-fbx-in-the-news-feed/ – The ability to deliver dynamic creative in the News Feed would be cool. Stay tuned. https://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156 – Ebay joins Amazon in opening up its 1st party data. I’m waiting for the headline, “Ebay and Amazon perfect their use of the exclusion pixel – no more ads for something we bought weeks ago!”