Does WPP’s Triad Acquisition Cross Marketing Church And State Line?

Does WPP’s recent acquisition of Triad Media cross over into walled garden territory? After all, the agency can now control an ad being served; bought, and subsequently measured; represented; researched; and attributed. In this Real-Time Daily article, Jay Friedman, COO of Goodway Group, explores this question as well as others we should consider as an industry.